While not a rigorous or scientific treatise, I noted that unsurprisingly the most popular word to begin your company name with is “ad.” In the exhibit hall, no less than 25 companies included “ad” in their name (14 started with it). Other words popular with exhibitors were click (15) and Web (11), with some of the old standbys such as lead, live, and revenue. I would have to give the award for the unique name of the show to the Paris based Daooda (ad oo ad backwards?), with an honorable mention to Goolara. There were a a few other odd names there with companies called Sendori, Connexus (not connexus.com, connex.us, but the union of Vendare and NetBlue), Etology, eZanga, Hot Banana, and probably others that would have been just as odd if I had not known about them from before.
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One of the best experiences I had the ad:tech San Fransisco show was getting my shoes shined. I had never had my shoes shined, but it is one of those things, like getting a hot shave at a barber shop, that every man should do at least once in his life. Brett Duggan, an aspiring comedian/writer/producer/director from Boston, shined my shoes. It was nice not to be sitting on my floor getting polish all over myself like a kid in finger paint. We talked about a bunch of random stuff and joked around. It was like talking to an old friend.
Seamus McDonagh, another man shining shoes sat down in the chair next to me (business was slowing down at the end of the day). Seamus is a former boxer. He fought Evander Holyfield in 1990. Not only was he a boxer, but he has two films on currenttv.com on boxing headed to the Cannes Film festival. They are actually good.
As I was sitting there, I came to the realization, that shoe shining should be part of an exhibitor’s booth. I was a captive audience for about ten minutes. People remember getting their shoes shined. As an exhibitor, why get a bunch of little crappy toys to hand out when you could engage your customer with a shoe shine? Here’s their contact info, you’ll thank me later when you get time to talk to your customers.
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While I’m still trying to get the image of a woman who passed me by in the exhibit hall blatantly picking her nose out of my head, let’s turn attention to more important matters: The Girls of ad:tech. Yea, yea, yea. Booth babes. Booth dudes. Who cares? But it’s my job so I’m obliged to bring you the spoils of my excursion through the ad:tech San Francisco 2007 conference exhibit hall Wednesday. After all, ad:tech is the largest online marketing conference in the world.What happens at ad:tech gets blogged on the ad:tech blog.
Anyway, after the recent bit on Adrants about Nair’s resurgence of it’s short shorts theme, it was a delight to see the very beautiful ClickSector girls decked out in full-on late seventies gym shorts obligingly posing for the camera. Thanks ladies.
Then, gracing the main thoroughfare of the exhibit hall, the stunningly curvaceous and very beautiful CPXinteractive girl instantly attracted every passing man’s eyeballs to her magnificent shapeliness (the 2D picture does not do justice to her very 3D attributes) which her spaghetti strap dress struggled, failingly, to restrain. Observing the spectacle, man after man after man after man stopped, stared, smiled, pretended not to look, pretended again not to look, looked and then just gave up and looked.
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