Monday night at ad:tech Chicago 2006, there were many parties after the first day of the show and I made it to a few. First, CIMA, the Chicago Interactive Marketing Association, had a opening Night Party beginning at 5:30P which was lame and sparsely attended - perhaps because DoubleClick was having a party at Avenue M at the same time, so I wandered toward the exit of the exhibit hall but was distracted, again, by the beautiful Amy Dillard, dressed like a blue butterfly, sitting alone at the extravagantmedia booth. I spent a few minutes with her and found out she models occasionally for PMG Management and is from Kentucky. And yes, she does have that alluringly transfixing southern accent.
After 15 minutes or so, the equally beautiful Ariel Waldman who I’d met early in the day, passed by and said a bunch of her agency co-workers were heading over to the second CIMA party at Fultons on the River. Who am I to say know to an invite like that so we cabbed it over to Fulton’s and met up with five of her co-workers from VML and checked out the very early CIMA party happenings.
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This morning, the Monday night party scene at ad:tech Chicago looked dim with only an “official” Bluelithium/CIMA-sponsored cocktail hour on the exhibit hall floor from 5:30P to 7P and a continuation of that party at Fulton’s on the River, 315 North LaSalle Street from 7P to 10P. This afternoon, the party announcements began to roll in. So, here they are:
DoubleClick is having a party at Avenue M at 695 North Milwaukee from 5:30 - 7P. MySpace is having an invite only cruise party off of Navy Pier which kicks off at 6P and offers hourly cruises. Some company whose name I can’t remember is having a party at the W from about 5P to 7P. And, the late night, combo-company party is happening at the Rock Bottom Brewery from 9P to 2A. And I thought it was going to be an easy night.
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Here I am again in Chicago, a town I’ve traveled to may times before in my Starcom/Leo Burnett Technology Group days, for the 2006 ad:tech trade show. As usual, the show kicked off with a party for the exhibitors held outside the Sheraton Hotel right next to the river. Of all the U.S.-based ad:tech shows, the Sheraton Chicago is the most beautiful. Next year, that will change but will likely remain just as nice a venue when the show moves to Chicago’s Navy Pier next to Lake Michigan which, by the way, I’m looking at right now as I write this. About 3,200 people are expected to attend the show this year. Check out more Exhibitor Party and set up pictures here.
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