With close to 11,000 pre-registered attendees to the show, New York’s at:tech was, bay far, wonderful success and an indicator online marketing continues to increase its slice of the marketing pie. Informative sessions educated attendees. Almost 300 exhibitors shared their wares. Business deals were made and much socializing was achieved. While New York was a big show, it’s just the start of a very big upcoming year for ad:tech which will expand shows in 2007 to Sydney, Paris, Hamburg, Singapore, Miami, London, Bejing and old standbys Chicago and San Francisco.
Sure there’s other shows related to online marketing but none as expansive or inclusive as ad:tech. Besides, who doesn’t love to travel the world mingling with other cultures and learning how other nations navigate the world of online marketing? So, we’ll see you sometime soon somewhere across the globe.
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It took a while but finally many of the ad:tech New York exhibitors setting up for the November 6-8 show dropped their crates, carpets and booth paraphernalia long enough to join the Exhibitor Party put on for them by conference organizer DMG Worldwide. It was well attended and the free drinks seemed to be well appreciated after a long day of exhibit hall set up. The dry, mostly fried, room temperature hors douvres where another story entirely but that’s par for the course with Hilton food.
Anyway, DMG VP Don Knox welcomed the exhibitors and premiere sponsors Advertising Age and Casale Media among others and announced DMG would be introducing a new ad:tech Miami show in June 2007. It’s our chance to meet all those fine, upstanding Boca Raton interactive marketing companies up close and in person. Kidding aside, the show will focus on Latin American marketing as well as carry on the general theme interactive marketing theme of the current shows.
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It keeps getting bigger and it keeps getting better. This year, ad:tech New York boasts 10,800 pre-registered attendees, the largest ad:tech ever, even beating ad:tech San Francisco which was held in the Moscone Center. On Sunday afternoon before the show, as usual, all the exhibitors are busy setting up and it looks like every last square inch of the New York Hilton’s conference space has been taken by ad:tech exhibitors.
Casale Media will grab your attention as you enter the exhibit hall with its very red set up and bluelithium has put up an interesting looking “wavy wall” for lack of a better term. It still amazes it’s all put together by Monday morning. Yes, we’ve said that a million times before. Anyway, we’re here. We hope to see you.
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For added coverage of ad:tech New York’s activities, session, keynotes, news and other show-related activity, ad:tech, along with iMediaConnection, will publish ad:tech daily, a multipage page printed piece which will be distributed at the show Monday and Tuesday. The daily can be found in and around the event area. Be sure to pick one up.
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